Raleigh, NC – In 2007, Fred’s Beds celebrated the grand opening of their 11th store during the months of October and November with a special shopping campaign that benefited the NC Triangle Affiliate of Susan G. Komen for the Cure. In continuing that partnership, Fred’s Beds Vice President, Lisa Stansbury, has announced that Fred’s Beds has joined the NC Triangle Affiliate of Susan G. Komen for the Cure in celebrating the 25th anniversary of the Susan G. Komen Race for the Cure® series. Fred’s Beds is the first-ever, and sole sponsor of Sleep-In for the Cure® for the Komen NC Triangle Affiliate.
For race-day participants who aren’t spending the morning catching up on their beauty sleep, the Raleigh-based specialty sleep store, with locations across the state from Kannapolis to Wilmington, will be on-site at the race with a special display of their most popular futons and coordinating covers with a special emphasis on the color pink. Giveaways and special contests are just part of the line-up during the special event. The family-owned business is also looking forward to being able to connect with this very important part of their community in such a personal setting. “This is such a unique way for us to connect with our customers”, says Lisa Stansbury. “It is one thing to raise awareness about breast cancer and the dedication to finding a cure in our stores”, she says, “but this is an opportunity for us to stand along side so many other individuals, groups, and businesses who share the same vision of a world without breast cancer.”
Savvy-shoppers may have noticed that pink striped futon covers aren’t the only tool used by Fred’s Beds to highlight their dedication to the search for a cure for breast cancer: the newest locations in Wilmington and Garner, NC both sport pink parking lot lines. These bright parking lots not only create a positive vibe when shopping for specialty sleep products, but also remind consumers who notice the bright color, of the importance of early detection in the fight against breast cancer.
“We have been really inspired and humbled by the support that we’ve received from our customers and our peers in this industry”, Stansbury says, “and we were thrilled to have another opportunity to work with the NC Triangle Affiliate of Susan G. Komen for the Cure in a new capacity. From a marketing-perspective, you could not ask for a better fit for Sleep-In for the Cure than Fred’s Beds and the importance of sleep for your health. From a family perspective, I could not ask for a better way to honor my Grandmother and other close friends.”
Sleep-In for the Cure® gives interested participants a unique opportunity to support the race while not actually being in attendance. “As a working-woman, with a busy schedule like so many other people, I encourage those who want to support the Susan G. Komen Race for the Cure®, but who may not have the time or the availability on June 14th, to consider Sleep-In for the Cure® as an alternative”, says Stansbury. Interested participants can register to Sleep-In for the Cure® and not only receive an event t-shirt and support the cause, but also get their beauty sleep.
For more information on the NC Triangle Affiliate of Susan G. Komen Foundation for the Cure, call 919-493-CURE (2873) or visit their website at www.komennctriangle.org/.
About Fred’s Beds
Fred’s Beds is a specialty sleep store founded in 1985 at the N.C. State Fairgrounds by owner Frank Stansbury. Since then, the company has grown to become a local, award-winning favorite of customers in search of a knowledgeable bedding retailer with a commitment to unparalleled customer service. Fred’s Beds boasts 16 reader-selected awards from such publications Metro, Encore, Wilmington Star, Independent Weekly, and others. With 9 locations throughout North Carolina (including Raleigh, Wilmington, and Greenville), there is almost always a Fred’s Beds close by where buyers can trust that “nobody knows beds like Fred”! For locations, hours and additional information, please visit Fred’s Beds online at http://www.fredsbedsonline.com/.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.